Let’s take a walk through your website.
Usual Price £99 Summer Offer £79*

Let’s jump on a zoom call, take a walk through your website together and see things as a visitor would.

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This is one of the most popular of our services. Together we will look at the pages on your site and see if they are really selling for you. Each assessment is clearly going to be individual in nature but some of the areas we cover could include:

  • Is your content really selling your services?
  • How do you appeal to visitors?
  • Where could you improve?
  • How unique and engaging is your content?
  • Where could you convert better?
  • Is your content strategy (if you have one) working?
  • Human to human assessment

The bottom line is that when a site isn’t getting the hits, not converting, or not supporting sales, 99% of the time it’s down to issues with your content.

‘Great advice and wisdom - very constructive guidance of what I do’
BP Tech Sector

 

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The Process…

  1. Book your session.
  2. We will email you with some quick questions, so we know how you feel about your website.
  3. In advance of our Zoom call, we will do some research so that when we meet, we can get right to work on improving your site.
  4. We meet live online where we:
    1. Walk through your site as if we were a user
    2. Talk through the good and bad of their journey
    3. Work through your priority changes
  5. You get your report and implement the changes

The walkthrough is all about ensuring that the site is doing what you want it to do for your business.

*Website walkthrough summer offer is available on walkthroughs booked by 31/08/2024

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What you get…

  1. A live, 30 – 60 minute session at a time to suit you.
  2. A multi-page report to summarise the session which will include:
    1. A rationale behind the changes suggested.
    2. A suggested ‘good practice’ overview of how to create on going content using our ARC and ENDgame principles.
    3. A multi-point key suggestions list.
    4. A deeper narrative on specific pages to explain and support your changes.

What happens if my site is already working well?

Most of our clients find the Walkthrough enlightening and end up with a strong list of clear improvements… but not all.

In some cases, the site only needs minor tweaks or even nothing at all. If that happens, we offer one of two two options:

  1. We will suggest you don’t have the walkthrough.
  2. We will reduce the price to £30 as part of our fair price policy to reflect the shorter report and online session.

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Frequently asked Questions

Is this an SEO checklist?

SEO is a very broad term so yes and no. The focus of this is not technical, so don’t worry you don’t need a tech background. A walkthrough with The Content Generator it is content based, but there is a cross over between technical and content SEO. Most clients want to use their content to optimise the site to make sure that search engines are finding the content their customers look for. So, the walkthrough is focused on techniques, current content and practical strategy that will firstly attract the right customers, and then make sure they stay and convert. In all honesty, almost all content is about SEO.

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What areas of the site will you look at?

Well, that depends on the site but usually we will consider all of it. The point is to haver a focus on specific improvements, so naturally we will look most at where you can make the most effective changes.

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Is this a sales tool for The Content Generator?

How dare you!

Actually, kind of. I can see why the low cost of the walkthrough sometimes makes people suspicious, but this is not one of those free gift to talk you into buying time share situations. The point here is to help you get your site working for the benefit of  your sales and marketing funnel. So, yes, some clients later use our services to help with the improvements, but that isn’t a factor in the walkthrough. All we ask is that if you find the website walkthrough useful - tell others so we can help more businesses thrive. To be honest, there is an element of paying forward to this service. Essentially, we do the walkthroughs at cost which is why you will see a limited availability in the diary for them.

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