½ day course – Making your content strategy work.
Usual Price £349 Summer Offer £249*

Get some time with The Content Generator and learn to create an ongoing content strategy focused on your goals and your sales funnel. Click the button and book a half-hour chat to see if we can help.

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  1. Half Day Training Session - approx. 3 hours
  2. Format either online or Face to Face - (travel cost applies)
  3. Individuals or small groups of 2 – 3 people who must be from the same business

Note: This course can be done face to face or online.

Face to face 1 session of approx 3 hours with follow up by email.

Online formats

  1. 1 X 3 hour
  2. 2 X 1.5 hour
  3. 3 X 1 hour

Who should take the course?

Anyone looking to create a content strategy that works for their business. This course is designed to fit your market and your business sector (see the process below for how this works). It is the perfect starting point for companies moving up to the next level and want to have internal marketing for their website content, or professionals, small business and partnerships who need to reach out but have little or no content training.

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The Benefits

We all know we need good content, but how do you create it and what will work best for you? This course is designed so that you will:

  •  Learn how content is vital to appealing to your customers and clients
  • Understand what a content strategy is in real terms without the marketing speak
  • Get a better understanding of how a particular kind of content works for a particular message
  • Gain a practical solution to your content needs
  • Have a bespoke strategy, for your market place taking into account your needs and resources.

You will be trained by The Content Generator directly and your course will vary depending on your industry and resources. However, what you will always get is a practical solution. You will end with the skills to create a working, implementable, content strategy that is designed to specifically attract your target clients or customers. This is not a course about the theory of buyer motivations or technical SEO skills (although they will get a look in of course) it is about you being able to create a practical solution to the most powerful sales and marketing tool you have… the content of your website.

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The Process…

  1. Book your pre-session discussion. We will talk, through your needs, assess whether the course is right and going to help you, and then finally book in your course time.
  2. We will then create bespoke study content (this will be sent to you in advance) that will be aimed at your specific marketplace.
  3. You attend the course in any of the formats in the description above.
  4. After the course, you will send us the content strategy you created and a sample of your intended content for review.

This is all about practicalities, the who, the why and the what of your customers and how to reach out to them.

How much does it cost?

The base price for three hours of training is £349. If you want face-to-face training, for obvious logistical reasons, it can only be done in a single session and there will be an additional cost of 25p per mile to cover expenses.

Summer offer if booked before 31/08/2024*

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Frequently asked Questions

Is this an SEO course?

Yes and no. In all honesty, almost all content is about SEO in some way. This course is designed to give you the understanding you need to be able to approach your content with a working plan. We see so many websites where the content is simply not joined up, done badly or has the wrong focus. All the SEO technical work in the world will not help you if your content is wrong.

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What areas of the site will I learn about?

Well, that depends on the business but some things are common across all businesses. For example, knowing how to appeal to your customers and how to keyword content is a basic skill. Sometimes we will spend time on how to write a blog more that how to write webpage content. In others we could take a deeper dive into how to create a video strategy. It depends on what is right for you. This is not an ‘open the can and heat in a microwave’ kind of course because your business is unique. This is about the skills you need to apply to your own content creation.

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What is the course isn’t suitable after our initial talk?

Not a problem, we will suggest a solution in another way. That is the core principle of the content generator approach. For you or by you in whatever way works for you with the best possible ROI.

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Are there any support materials or pre-learning required?

No.  In fact we will send you some additional materials to help you continue your journey at the end of the course.

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Can you expand on the course?

Yes, this is a general course. We also train in very specific areas such as using emails in the sales process, blog writing, video for small business and so on. If you want more, we can help.

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