Yes, of course you do. You know we need to reach out to our target customers with attention-grabbing content that converts. So, you either:
Pay a bunch of content providers or an agency to provide either generic feeling content that doesn’t really ‘get’ your business or your voice.
Try to do it all yourself and end up spending time on something you never really wanted to do, only to get some fairly average results at the end of it. Worse still, you end up using AI and get sterile, inhuman, bland results.
Either way you end up settling for second best because they seem the only option.
The traditional choice just doesn’t work. At best, it is a partial solution that either costs hours of your time or costs money to pay someone else to do the work.
To really make it work you need to be able to pick and choose. To find a single creative source to both produce content that adheres to your overall plan and give you bespoke training so that you can do as much as you like in-house. You don’t need just content provider or just a content trainer…
You speak to The Content Generator and decide what works for you.
You learn as much or as little as you want to about content creation and then hand the rest to an experienced specialist.
Your content now works, and your business thrives.
You grow skills for you, and your team, until you reach the equilibrium that suits you. A balance of 'for you' and 'by you' supported by The Content Generator or a chosen list of trusted partners in specialist areas.
Call us and let’s talk. Together we can make your content work, by you, for you, but always the right way.
One day Kevin released that his unique mix of experience as a copywriter, content creator, academic, educator, sales & marketing professional and business owner, meant he had a unique skillset.
Access to those skills would mean a business had access to the advice they needed from multiple perspectives. They could learn as much as they wanted about producing their own marketing content plus be able to outsource what they didn’t want to do in-house to a single source.
They would have a Content Generator. A focused source single source that would always be looking to find the most effective way to generate the content they needed.
